A blog is the simplest and the most effective way of putting across what you wish to say – about your enterprise, your product, your ideas and everything and anything you want to communicate. The good thing with blogs is that they allow for a lot of creativity and flexibility and is a wonderful medium to promote your brand. A blog does not have a space limit or a word limit. You can integrate videos and images, play around with font, colors, backgrounds, etc and make it your personal space. Especially if it’s for your enterprise, you can make the look and feel of it very close to your brand’s image and make the most of the blogging space.
But how do you write a great blog? What is it that will help you catch the attention of your target audience? Below are some of the tips on blog writing that will help you on the way:
- Keep the writing style intact
Writing style is very important when it comes to blogging. Your readers get used to your way of writing and do not appreciate it when it changes. Basically, it means that one person should maintain the instead of too many contributing to it. If there have to be more than one writer, then categorize the posts as per the writer. So that the reader knows who’s writing what!
- Be frequent
A blog that hasn’t been update in months is not where readers will flock. Keep posting useful and relevant content on your blog at short, regular intervals. Once a week is good enough but try to keep it at one post in 3 days.
- Categorize your posts
Categorizing your posts is essential so that the readers can navigate through your blog easily. It also helps in giving a flow to the blog and makes it neater and more attractive to the readers.
- Make it search engine friendly
Ensure that your blog is not just images and videos but text as well to make it search engine friendly. Keep your content fresh and new along with keeping it accessible.
- Use images
Images make your post look complete. It enhances the look and meaning of the post.
Make optimum use of the social media. Publicize your each and every blog post on all our social media platforms. This will fuel the number of hits on your blog.
- Keep it simple and fresh
Keep the content easy to understand and neatly formatted. The content should be new and not copied from elsewhere.
Follow these tips and keep the blog open for comments and interaction. A steady effort will help you gain the visibility that you are seeking.