Did you know that there are specialized bloggers who write about particular subjects and are great influencers when it comes to guiding people through their purchase decisions? For example, there are tech bloggers who review every new gadget and publish it on their blogs. Those looking out to buy a new gadget, look up their blog and decide which one to choose. If these bloggers write a positive feedback on the product, the brand will be benefitted manifold.
Blogs have a far greater reach when it comes to search engine results. A blend of SEO techniques and relevant content can do wonders for a brand.
Consider the following ways in which brands can get themselves to be talked about by bloggers.
1. Blogging Contests
A brand can announce a blogging contest and get bloggers to generate content in the online space for itself. The blogging contest can be given a well-defined theme, like the USP of the brand, etc. When a good prize is attached to the contest, bloggers would automatically be willing to participate and write about the brand in their blog.
For eg, recently, Dove held a Real Beauty blogging contest where in the bloggers were asked to write about what real beauty meant to them. It had huge cash prize attached to it. It created a lot of hype around the brand. These contests can be announced through various blogging directories or social networks for bloggers.
2. Blogger Meets
A brand can announce a blogger meet where in the city based bloggers can come together and experience the brand first hand. This can include seeing the product, using it and learning about it. The bloggers can then go back and blog about their experience. This creates a valuable user generated content for the brand.
3. Company’s Blogs
A brand can have its own blog that can not only talk about the brand itself but about other things related to it. For example, a cosmetics brand can write about various beauty problems, prevention and precaution, etc. Along with it, it can write about the brand products, their usage and how it can help solve those beauty problems.
4. Celebrity Blogs
These days a lot of celebrities maintain their blogs. If a brand can get a celebrity to publish a post about its products and the brand experience, it will immediately generate a lot of publicity for the brand. It will be like having a celebrity endorsing the brand in the online space. Celebrity blogs are closely monitored and thus have high readership.
5. Micro Blogging
Micro blogging platforms like Twitter can also help in creating a viral or an instant publicity for the brand. There can be contests especially for those using Twitter. With the use of hash tags and the brand’s Twitter handle, consumers can post a lot of content about the brand that can be read by their followers. This is a great way of engaging consumers as tweeting requires very less time. However, the shelf life of a tweet is very short.
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