It’s true. Google can make or break your business. It’s safe to say that Google can be a sturdy back bone to your business and help you achieve success that you could not have imagined with the traditional marketing efforts.
Still not convinced why your small business needs to be on Google? The answer to that is simple and complicated. It is simple because Google is our answer to every question. Did you know that 62% of searchers never go on to the second page of the results and 90% do not go after page 3? This also means that one has to be on the first page of Google search results to be really able to make a possible mark into the target audience’s mind.
Here are a few reasons why your business needs to be in Google‘s good books:
- Huge market
There are billions of searches happening on Google every day. Some of these searches might be pertaining to your business and if the search leads to your company website, you might get a small share of the big pie.
- Local searches
If your target audience is city specific, then Google is even more effective and affordable. In case you are planning to advertise on Google for reaching out to potential customers in a specific city only, you might have to spend less and get a high ROI.
2. It’s complicated!
It’s not everyone’s cup of tea to understand Google and make it work for them. If you can do it for your business first, you will be beating a lot of competition even before they think of getting there. Hence, start now and understand how you can get there. An easier and effective way of doing so is to enlist your business on a B2B product search engine such as bizporto.com.
Bizporto.com spends a lot of time and effort in making the website very search engine friendly. Once you are listed there, you will be on Google’s first page result when a potential buyer is searching for your category of products.
3. New business
It is estimated that for every 10 online searches, 7 searches happen on Google. Thus, if those 7 people cannot reach you website when looking for your products or services, you are allowing potential customers to go to your competitors. Don’t you think you should do something about it?
4. It’s worth it!
It might seem cumbersome and tedious and too high a cost, but investing time and money on Google pays off. Imagine being the top search result for your business on Google. Business will go exponentially and all the efforts will then seem worth it.
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